Internal Branding – A Powerful Tool For Employment Engagement
A brand is like a promise that the company makes to its customers. It is what sets them apart from their competitors. It defines who they are and what they stand for. Attracting, motivating, retaining talented employees and effectively leveraging their talents to create customer delight is the most crucial aspect of any industry. This is especially critical for service industries. Each highly engaged employee contributes to customer delight, builds market perception about the company’s values and contributes toward organizational growth.
The best Business Consulting Firms in Pune say if employees don’t understand the importance of a brand, then it can be difficult for a company to establish its identity in the market. Also, each highly engaged employee works as a brand ambassador to infuse new highly skilled employees into the organization. However to achieve this employees must own the brand in heart, mind and in deeds and for this employees must deeply ingrain in mind what your company brand stands for.
Understanding Internal Branding
Internal branding can be just as powerful for employee engagement as external branding is for customers. Internal branding strengthens employee loyalty, improves morale, and creates a sense of community within your company that will lead to better work performance for your employees. Internal branding is a way to establish a positive and consistent image of the company. It helps employees understand what values the company has, and how they can help with this mission. Internal branding can be done in many ways but the most powerful one is by using storytelling.
Many emerging brands may think of Internal branding as a way of advertising. However, it is not just about advertising or marketing; it’s about educating employees on how they can help with the brand’s mission. It is also communicating the compelling, credible and differentiating story of your organization, your unique strengths and your commitment to your employees that will make your employees proud to be associated with your organization. This also involves creating your employee value proposition (EVP). Creating your EVP means developing communication on unique and comprehensive benefits (tangible and intangible) your organization offers to its employees. Your unique EVP attracts potential employees to join, motivates existing employees to stay and makes your workforce feel proud of your organization.
The best Business Consulting Firms in Pune believe that Internal branding through your unique EVP provides huge long-term benefits and hence this needs to be implemented as a strategic and scientific process. This process involves implementing specific key initiatives that would help you deliver on the EVP that you promised your employees. Understanding the specific employee engagement drivers relevant to your organization helps you build a unique EVP around them. This process also helps us invest our energy in the most critical 20% internal branding initiatives that would give us more than 80% of desired results. Internal branding and delivering on your EVPs create workplaces that are high in productivity, full of fun, and learning and it enhances employee engagement in multi-folds. Internal branding strengthens employee loyalty, improves morale, and creates a sense of community within your company that will lead to better work performance for your employees.
Internal branding can be done in many different ways. Some companies have created internal blogs, newsletters, and podcasts to keep their employees up-to-date with company news and events. Others have gone even further by creating internal magazines or media outlets to promote the company’s culture and values.
The Bottom Line
At CerveauSys, the Best Strategy and Management Consulting firm in Pune, we curate special Employee Engagement Surveys / Assessments and Initiatives that are concentrated towards highlight the important factors for employee satisfaction. Once you know about the ways your employees feel motivated to achieve their goals, it would be easier to align your internal branding mix to your office spaces, collaterals, and for media distribution. Interested? Feel free to get in touch today and we will curate a personalised internal branding strategy for you!
Also Read :- 4 Key Steps to Strategic Human Resources Planning